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Article: InfoTrends' Study Shows Continued Growth in Number of Repeat Digital Camera Buyers.
- Article from:
- Business Wire
- Article date:
- June 14, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WEYMOUTH, Mass. -- According to consumer survey research conducted by InfoTrends, 34% of U.S. digital camera owners are repeat buyers, representing an increase of 10% over the previous year. In addition, 20% of digital camera owners surveyed were planning to purchase another digital camera within the next year.
Today, digital camera owners who have more than one digital camera tend to be more technology-savvy. In many cases, they have replaced or supplemented their original digital camera, so their behaviors are more reflective of the early adopters. A significantly higher percentage of these consumers own CE devices like portable music players and DVD burners. ...