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Article: John Deere credit: balancing tradition and innovation.(Cover story)
- Article from:
- Agri Marketing
- Article date:
- May 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Doane Information Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When one sees or hears the legendary John Deere name, the first thought is usually that of magnificent green machines prowling the countryside, shaping, planting, nurturing, harvesting, mowing, and performing a myriad of other tasks. However, John Deere also has a subsidiary not quite as visible as its equipment--John Deere Credit-that is just as deeply woven into the fabric of the agricultural economy, providing invaluable services while launching innovative new products.
Providing financing for the purchase of John Deere equipment is hardly a new idea. Legend has it that Mr. John Deere provided credit to the purchaser of the third plow that he ever sold in 1837, ...