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Article: Clash of the titans, fifth-network style: Warner Bros., Paramount duke it out for affiliates for respective programming efforts. (Paramount Communications Inc.)
- Article from:
- Broadcasting & Cable
- Article date:
- December 20, 1993
- Author:
CopyrightCOPYRIGHT 1993 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The deal-making and arm-twisting over the North American Free Trade Agreement may soon look like small potatoes compared with the competition between Paramount and Warner Bros. over affiliates for a fifth network.
That assessment comes from a group owner who has heard both pitches. "If only one-fourth of the stories are true, there is all kinds of wheeling and dealing going on. Trade-off is the polite word, but this is a battle of titans," said the source.
The biggest blow to date was landed two weeks ago when Paramount announced it had signed Renaissance Communications-owned WDZL(TV) Miami, which had previously said that it was going with Warner Bros.
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