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Article: THE MAN MOVES IN ON MYSPACE; Businesses flock to teen-socializing site to network, trend watch and get the word out.(MySpace.com Inc.)
- Article from:
- Advertising Age
- Article date:
- June 12, 2006
- Author:
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: BETH SNYDER BULIK
Jeff Newelt is into MySpace. Within the social network, he's known as "JahFurry,'' has 1,817 friends and is a typical MySpace user. In real life, the 34-year-old New Yorker is a public-relations specialist with clients including Samsung Electronics.
While many think of MySpace simply as an online teen-socializing site, grown-ups are using the social-networking behemoth in ever-increasing numbers for networking, marketing and trend-watching. Today more than 22 million adults aged 35 and older use MySpace, and more than 60% of unique visitors are older than 25, according to comScore Networks.
But they're not just there ...