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Article: An economic approach to the regulation of direct marketing.
- Article from:
- Federal Communications Law Journal
- Article date:
- April 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Federal Communications Law Journal. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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I. INTRODUCTION
II. THE GROWTH OF DIRECT MARKETING
A. Public Reaction to Direct Marketing
B. The Literature on Direct Marketing
III. THE FRAMEWORK FOR ANALYSIS OF THE VOLUME PROBLEM
A. The Mathematical Model
B. An Example of Welfare-Reducing Marketing
IV. APPLYING THE BASIC FRAMEWORK
V. THE IMPACT OF OTHER FACTORS ON THE ANALYSIS
A. Variation by Individual in Direct Marketing's Impact
B. Variation in Impact According to the Source and Type of
Direct Marketing
C. Impact on Third Parties
D. Impact of Economic and Technological Factors on
Sending and Receiving Costs
E. Impact of Changes in Volume and ...