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Article: Bernhard builds his team; VW boss handpicks managers to lead brand out of crisis.(Volkswagen)
- Article from:
- Automotive News Europe
- Article date:
- June 12, 2006
- Author:
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jason Stein
Wolfgang Bernhard can't fix Volkswagen by himself.
That is why the VW brand chairman is quickly moving his own people into key positions at the automaker.
"He is leaving little doubt that this is his team," said one VW insider. "And he's not wasting any time."
Bernhard has spent the last 16 months assembling his group of advisors.
His Wolfsburg team will specialize in areas on which Bernhard is placing increased emphasis: VW's small and large vehicles, engine development, product strategy and marketing.
The core members of his team are: