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Article: Technologies bring new ways to measure online video ads.(Larry Allen )(Interview)(Brief article)
- Article from:
- BtoB
- Article date:
- June 12, 2006
- Author:
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Kate Maddox
As online video advertising technology evolves, companies providing ad serving, targeting and behavioral profiling are giving advertisers new ways to effectively reach their desired audiences.
Last month, behaviorally targeted online ad network Tacoda announced a deal with online video advertising company Klipmart to provide in-page video ads to its network of Web publishers. Larry Allen, senior VP-marketing and business development at Tacoda, talked to BtoB about how behavioral targeting data can be used to improve the performance of online video ads.
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