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Article: FRITOS CORN CHIPS TEAM UP WITH COUNTRY DIVA REBA MCENTIRE FOR EXCLUSIVE SPONSORSHIP OF NATIONAL CONCERT TOUR
- Article from:
- PR Newswire
- Article date:
- December 1, 1993
CopyrightCOPYRIGHT 1993 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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AMERICA'S LEADING SNACK COMPANY LAUNCHES FRITOS' SCOOPS!,
THE NEW DIP CORN CHIP THAT IS DRIVING BIG SALES IN CATEGORY
PLANO, Texas, Dec. 1 /PRNewswire/ -- Frito-Lay Inc. announced today that its flagship brand, Fritos, is "going country" by launching a multi-million dollar marketing program that includes the exclusive sponsorship of a national concert series with superstar Reba McEntire and the brand serving as the sole corporate underwriter of the PBS-TV show "Austin City Limits."
The country music platform heralds the national rollout of a new Fritos product, SCOOPS! Corn Chips, a specially designed corn chip with a unique curved shape ideal for dipping ...