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Article: Right Media Unveils First Open Media Exchange for Interactive Advertising; 11,000 Ad Networks, Advertisers, and Publishers Trading Inventory on a Common Transparent Platform.
- Article from:
- Business Wire
- Article date:
- June 19, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Right Media today launched the Right Media Exchange - the world's first open media exchange for the interactive advertising industry. More than 11,000 ad networks, advertisers and publishers are already interacting through the Right Media Exchange, trading more than two billion impressions daily. Auctioning every ad in real-time to the highest bidder, the Right Media Exchange gives its participants equal access to media in an open, fair market, and enables competition to drive more value for both sides of every transaction.
The Right Media Exchange presents a much needed alternative to the closed ad network approach to buying and selling media. The ...