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Article: Cable TV dishes up 'triple play': cable franchises try to lure back customers lost to satellite services.(Wireless & Technology)
- Article from:
- Arkansas Business
- Article date:
- May 29, 2006
- Author:
CopyrightCOPYRIGHT 2006 Journal Publishing, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IN THE PAST FIVE YEARS, cable television providers in Arkansas watched between 15 percent and 20 percent of their subscribers defect to satellite TV companies.
Now the cable TV industry is making a stronger push to win them back by offering three services in one package: cable TV, high-speed Internet and phone service.
Earlier this month, Comcast Cable was the first provider to unveil its "triple play" and offered all services for $99 for the customers' first 12 months. Other providers across the nation, such as Cablevision, which offers service in the northeast part of the country, are offering new customers the same service for $90 a month for the ...