Article: A simple plan: Salad Creations relies on a straight forward menu and low startup costs to expand quickly.(Upstarts)

When President Jeff Levine opened Salad Creations three years ago, he intended it to be a fast-growing, franchised concept. Now the tossed-to-order salad chain is embarking on an aggressive expansion strategy, counting on low startup costs, flexible space requirements and a focused menu.

Salad Creations has grown to six units in southern Florida and one in Columbus, Ohio, with 16 more slated to open by yearend and 50 in 2007. In 2005 as well as the first quarter of 2006, same-store sales went up 10 percent.

Levine attributes the chain's growth and strong sales to the simplicity of the concept for both franchisees and consumers. "When I created this ...

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