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Article: Optimizing your optics line: photography aficionados don't have to be the only customers you appeal to. It's possible to also boost your consumer base with binoculars, spotting scopes, and telescopes.
- Article from:
- Photo Trade News
- Article date:
- May 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Readers from the Field & Stream subscription list, die-hard Major League Baseball fans, and fanatical star-gazers may not be the visitors you'd normally expect to see in front of your photo specialty counter. But add binoculars, telescopes, and spotting scopes to your retail repertoire (or pay more attention to the ones you already may be selling), and you could enjoy increased profits and a whole new customer base to target.
Expert Advice, Increased Sales
For Roger Rivers, president and owner of Rivers Camera and Telescope (www.riverscamera.com) in Dover, New Hampshire, adding these types of products to his full-service photo specialty store makes ...