Article: T-Mobile interactive ad campaign demonstrates Freeview success; First Freeview interactive ad sees 9-10% interaction rate - Interactive ad campaigns now available in 7m Freeview homes.

Article: GM, IBM ink interactive ad deals with A&E.(On ...
Multichannel News;  August 2, 2004 ;     700+ words ... ... We heard during the upfront season a lot of interest in enhanced TV opportunities," said A&E vice president of interactive ad sales William Jennings, including interest in video-on-demand, broadband and enhanced TV. "We're seeing a lot ...

Article: ITV signs Motorola as first interactive ad ...
New Media Age;  March 23, 2006 ;     700+ words ...Motorola is the first to sign up to ITV's interactive break bumper sponsorship package, giving viewers of ITV Movies a range of ways to interact with the brand, including iTV and mobile. The UK's largest commercial broadcaster has also revealed ...

Article: Honda joins Zip TV interactive ad consortium.(Brief ...
New Media Age;  November 6, 2003 ;     671 words ... ... BT in the group gathered by iTV agency Zip Television. Honda ... for driving down the cost of iTV advertising by creating its own dedicated interactive ad channel, rather than relying ... an industry standard after ITV agreed to adopt it as the basis ...

Article: Paid TV operators sell interactive ad.
South American Business Information;  May 10, 2002 ;     396 words ... ... America' major Globosat, who developed the iTV in partnership with Sky, is to start the tests for publicity in the iTv. Directv already counts on four banks offering their services through the iTV: Itau and Bradesco (Brazil), Banco Mercantil ...

Article: Carlton and Unilever launch interactive ad ...
Television Europe;  February 1, 2001 ;     700+ words ... ... an interactive television advertising campaign for the UK commercial channel ITV. Running from March I to 11, the campaign features two Unilever Bestfoods ... pictured), and demonstrate the benefits of interactive television advertising on ITV.

Article: New interactive ad awards launched.(Brief Article)
New Media Age;  June 24, 2004 ;     613 words ... ... and advertising sector. The Interactive Marketing and Advertising Awards will showcase the best uses of the Web, wireless and iTV for marketing and advertising in sectors including finance, automotive, consumer products and services, technology, travel ...

Article: OMDtvi launch first interactive ad for ...
TV Meets the Web;  October 16, 2002 ;     700+ words ... ... that we proactively recruit new members." The campaign targets all ABC1 adults whether they have a Barclaycard or not. The iTV campaign is planned to run for 4 weeks. ((Distributed via M2 Communications Ltd - http://www.m2.com))