Article: Timeless advice.(public relations men)

According to one of the St. Louis area's most prominent public relations men, the profession needs to do a better job of maintaining ethical standards and helping others understand its work.

"If I may be permitted a strong personal opinion, I should say we are not propagandistic manipulators-not simply because we do not know how to hypnotize, but also because we possess a sense of morality which prompts us to provide an ethical, professional service to management, to clients and society," he said.

"The fact that an occasional scoundrel aims in other directions is nothing more than a latter-day echo of a problem which has beset law and medicine and other ...

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