Article: Disney Plays in Preschool; Little Einsteins and Mickey Mouse Clubhouse Are Ratings Winners for Playhouse Disney - My Friends Tigger and Pooh to Join the Party in 2007.

NEW YORK -- Preschoolers around the globe are singing "Meeska, Mouska, Mickey Mouse," yelling "Blast off" and will be signaling for the "Super Sleuths" from Disney's three exciting new Playhouse Disney properties. Disney is building its preschool portfolio with a multi-million dollar marketing effort and broad consumer product programs. Mickey Mouse Clubhouse - currently Playhouse Disney's highest rated show - Little Einsteins and My Friends Tigger and Pooh - to debut in spring 2007 - focus on different aspects of early child development and combine to address the needs of the "whole" child. Disney Consumer Products (DCP) merchandise will feature elements of the ...

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