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Article: ITN repositions as digital content provider with Dave.(Independent Television News Ltd.)(www.itn.co.uk)
- Article from:
- Design Week
- Article date:
- June 22, 2006
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ITN is set to join the digital age this week, following a six-month repositioning and rebranding programme by branding consultancy Dave.
The global news organisation appointed Dave following a three-way pitch in December 2005 and initially briefed the group to develop a brand strategy for its ITN Archive and ITN Multimedia divisions. The project was then extended to include an overhaul of the company's entire brand architecture, according to Dave senior consultant Sean McKnight.
'The company is seeing strong growth in 3G mobile and on-line content, as well as content for broadband providers, podcasts and other branded products,' says McKnight. 'We ...