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Article: Profero makes first digital outdoor ad move with Refuge.(Universal McCann and McCann Erickson)(digital outdoor advertising)(Brief article)
- Article from:
- New Media Age
- Article date:
- June 22, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Profero has launched its first digital outdoor campaign, in partnership with domestic violence charity Refuge, Universal McCann and McCann Erickson.
The full service digital agency says that the move is the beginning of what it hopes will be a burgeoning presence in the outdoor sector.
"Digital outdoor is something we've wanted to get involved with in the past, and this is a good first step," said Tom Hyde, Profero new business director. "We've had many conversations about how to use it, but we were always clear that we wanted to do something new with the medium."
The two-week campaign for Refuge, which began on Father's Day, sees ...