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Article: Marketing Masters.
- Article from:
- Min's Advertising Report
- Article date:
- June 26, 2006
CopyrightCOPYRIGHT 2006 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A New Domain
The proof in the pudding for this year's winners of min's Integrated Marketing Awards is deliciously apparent: from $1.75 million in sales receipts to partner Macy's for SELF's in-store marketing program, to a special "Apprentice" advertorial in FHM that sold over 400,000 copies at newsstand. "You're re-hired" is what most of the clients have said to these winning magazine partners who proved that over-delivering on their ...