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Article: Bridging to a digital future. (update of Printing 2000 benchmark study) (Executive Summary)
- Article from:
- Graphic Arts Monthly
- Article date:
- January 1, 1994
CopyrightCOPYRIGHT 1994 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Print, as it moves beyond prosperous maturity, faces a transition period riddled by changes in technology, competition, media, and macro forces.
The printing industry has been undergoing unprecedented change and will continue to do so. Digital technology, economic restructuring, global competition, market shifts, emerging new media, and other forces are combining to dramatically change the operating environment.
The printing industry, like many other industries, is in a difficult transition period, moving from the prosperity of a mature industrial society to the uncertainty of an emerging information society. The transition affects who printers' ...