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Article: Warner details hybrid WB Network: cable complement to broadcast stations is crucial says Kellner. (Warner Bros. Inc., Jamie Kellner)
- Article from:
- Broadcasting & Cable
- Article date:
- November 8, 1993
- Author:
CopyrightCOPYRIGHT 1993 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Cable complement to broadcast stations is crucial, says Kellner
Cable will play a pivotal role in Warner Bros.' efforts to launch the fifth network.
"It's absolutely critical," says Jamie Kellner, chief executive and part-owner of the studio's newly christened WB Network, that the cable element of the network--which will need to reach at least 10% of the country--succeed if WB is to have a fighting chance. Kellner and company officials outlined plans for the new network in Los Angeles last week.
To make it work, Warner Bros. is turning to top affiliates of the established broadcast networks and is asking them to negotiate for a cable channel ...