Article: According to a new study from the Custom Publishing Council (New York) and "Publications Management," a monthly newsletter produced by McMurry, Inc. (Phoenix, AZ) for marketers pursuing strategies for corporate or custom publishing, spending on custom publishing has more than doubled since 2000.

Article: Spending on custom publishing has more than doubled ...
Agri Marketing;  May 1, 2006 ;     668 words ...Spending on custom publishing has more than doubled since 2000, according to a new study from the Custom Publishing Council and the custom publishing newsletter, Publications Management. The study, titled "Characteristics ...

Article: The average amount that companies spend on custom publications ...
Business Publisher;  December 31, 2003 ;     674 words ... ... new study released by the Custom Publishing Council (New York) and ... Publishing's (Phoenix, AZ) Publications Management magazine. Although the ... 081 recorded in 2000, custom publishing spending now claims 22 ...

Article: Custom fits; As marketers pull spending out of traditional print ...
B to B;  August 11, 2008 ;     700+ words ... ... Another study from the Custom Publishing Council (CPC) and Publications Management said the average ... spends $912,532 on custom publishing or content marketing ... making the leap into custom publishing, said Joe Pulizzi ...

Article: The week in stats: online multichannel satisfaction drops, price ...
DM News;  December 10, 2007 ;     700+ words ... ... increase in spending on custom publishing by for-profit companies ... decrease in spending on custom publishing by nonprofit companies Source; Custom Publishing Council (CPC) and Publications Management Direct mail tracking strategy ...

Article: Custom-fit deal for Forbes, WPP; Custom publishing ...
BtoB;  May 14, 2001 ;     700+ words ... ... media attention, custom publishing is extremely lucrative ... get new ones, and custom publishing is a cost-effective ... publisher of ``Publications Management,'' a newsletter covering custom publishing, said she expects ...

Article: CUSTOM PUBLISHING GROWS UP.(Brief Article)
American Demographics;  July 1, 2002 ;     700+ words ... ... traditional and custom publishing are flourishing ... According to Publications Management, an industry ... produced by custom publishing firm McMurry ... surveyed by Publications Management said they ... spending on custom publishing efforts this ...

Article: Custom publisher's newsletter seeks to organize custom ...
The Newsletter on Newsletters;  January 17, 2005 ;     616 words ... ... since its 1998 launch of Publications Management for corporate publications ... the burgeoning medium of custom publishing. * It has begun The Magnum ... a team of researchers at Publications Management has identified the 50 highest ...