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Article: Calcium Balance Oral Care Range.

Article from:
Cosmetics & Toiletries & Household Products Marketing News in Japan
Article date:
April 25, 2006
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Sunstar has recently announced the release of "Sunstar Do" a new range of oral care products based on the concept of caliology - the study of cavity prevention encompassing a wide range of aspects including age, tooth quality, lifestyle, education, etc. Sunstar has set an annual sales target of 7.5 billion yen for the range.

Products in the range include:"Sunstar Do Paste" - A gentle cleansing toothpaste containing fluoride, parachinose and zinc oxide to improve fluoride effectiveness. Price: 140g = 350 yen"Sunstar Do Shiage Rinse" - A tooth decay preventing mouth rinse formulated with calcium ions in the form of gluconic acid calcium. Price: 520ml = 650 yen, ...

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