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Article: AIR MILES BOLSTERS REGIONAL PARTNER NETWORK - Adds Emax in UAE and Qatar: 35 More Brands Expected By Year End in the GCC.(AIR MILES Travel Promotions Ltd.)
- Article from:
- Middle East
- Article date:
- June 28, 2006
CopyrightCOPYRIGHT 2006 Al Bawaba (Middle East) Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Air Miles, the Middle East's only true multi-participant coalition loyalty programme, will expand its partner network to more than 160 brands by the year end, as it rolls out its regional expansion programme.
Having already added 12 new partners in Qatar including FCUK, Monsoon, Hush Puppies, Shoe City and Costa Coffee, Air Miles expects to sign up a further 35 brands in the GCC as it prepares to launch in Bahrain later this year. In addition, at least three anchor brands are expected to join the programme in the UAE.
"The expansion of our participant portfolio reflects the impressive growth of the Middle East's retail segment and highlights the ...