Article: Talking shop with ... John Sullivan: the president of Norseland, Inc. says specialty cheeses can help retailers differentiate their supermarkets, especially when they've got knowledgeable store employees.(Interview)

Grocery Headquarters: Where do you think the retail grocery industry is today?

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John Sullivan: It's no secret that more retailers are consolidating to try to create efficiencies of scale. Those dynamics are affecting consumer offerings, they're putting suppliers in different positions, and I think it's a tough environment right now to be a retailer. I think what's happening is each retailer is trying to find their own niche.

GH: How can the cheese industry help retailers specialize their offerings?

Sullivan: Segmentation is creating opportunities for specialty cheese manufacturers. And what's happening is that ...

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