|
|
Article: A-B wins latest round in battle of the Bud.(Anheuser-Busch wins trademark registration case against Budejovicky Budvar)(Brief article)
- Article from:
- Marketing Week
- Article date:
- June 29, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Anheuser-Busch has won the latest round in its 80-year legal struggle with Czech brewers Budejovicky Budvar, to register the trademark Bud beer throughout Europe.
The decision followed a ruling on Monday by the board of appeal for the European Union's Office for Harmonization in the Internal Market. It is likely that the Czech company will appeal.
The two companies have been locked in bitter legal disputes around the world for decades. Both are claiming the right to the brand name Budweiser. In some countries, both are also claiming the brand name Bud.
The name Budweiser comes from the Czech town of Budejovicky, called Budweis by its ...