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Article: Virgin Mobile gears up for launch of own store chain.(Virgin Mobile Telecoms Ltd.)
- Article from:
- Design Week
- Article date:
- June 29, 2006
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Virgin Mobile is poised to launch its first chain of stand-alone retail outlets, with a branding and interior concept designed by Start Creative and Judge Gill Associates.
The move to launch a dedicated arm of retail stores will follow the long-anticipated merger of NTL with Virgin Mobile, which is expected to be completed by 4 July. The outlets will provide a new platform from which to retail Virgin's entertainment services and products.
Virgin Mobile is understood to be planning to launch up to 50 stores initially, the first of which will open on 29 July at the Lakeside shopping centre in Thurrock. Three Virgin Mobile retail outlets will open ...