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Article: Logo turns I: MTV's gay network gets set to blow out its first candle. Has the channel changed the game for queer visibility on TV? And can it stay afloat in a cutthroat cable universe?
- Article from:
- The Advocate (The national gay & lesbian newsmagazine)
- Article date:
- July 4, 2006
- Author:
CopyrightCOPYRIGHT 2006 Regent Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As Logo approaches its one-year anniversary on June 30, it looks like MTV's gay and lesbian cable channel is getting some respect: At this year's presentation of new programming to advertisers in May in New York City, MTV parent company Viacom featured some highlights of shows from the channel that a year earlier warranted nary a mention, even though it was just over a month away from launch.
That's what happens when you nearly double your viewership, from 13 million to 20 million, over the first year and connect with such hit shows as the serialized drama Noah's Arc, the stand-up comedy program Wisecrack, and the documentary series Coming Out Stories. The ...
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Article: Logo, 'Advocate' align: gay-targeted channel inks ...
Multichannel News;
May 23, 2005 ;
700+ words
...Logo, MTV Networks' fledgling service targeting ... online headline-news service. Logo, slated to debut June 30 ... Brian Graden, president of MTV Networks Group Entertainment and president of Logo, in a statement. "They are ...
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