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Article: The Aroma of a Luxury Mobile Phone.(Mobiado and Bissol introduced Perfume no. 919 (Mobiado Limited Edition))
- Article from:
- Wireless Week
- Article date:
- July 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Advantage Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Libby York Stauder
A lot of perfume and cologne makers claim to offer fragrances that define the luxury lifestyle. Last month, however, Vancouver-based luxury mobile phone manufacturer Mobiado and luxury fragrance manufacturer Bissol took the concept 919 steps further with the unveiling of Perfume No. 919 for Men - Mobiado Limited Edition, a product they say is the world's first fragrance designed specifically for the luxury mobile phone user.
"The marketing crossover between luxury brands strengthens both names," says Peter Bonac, president of Bonac Innovation Corporation, parent company of Mobiado.
It's obvious from first sight that No. ...