Article: Dell Sees Service, Games As Keys.(management of Dell Computer Corp.)

By Doug Olenick

New York- Dell Computers CEO Kevin Rollins defended his company's direct-to-consumer selling model and said he is confident that the steps Dell has taken during the past few months will get the PC maker back on track.

Rollins, who made these comments during the Bear Stearns 2006 Technology conference, held here recently, said Dell's recent doldrums are growing pains caused by massive growth, going from $30 billion to $60 billion in sales, and numerous new categories that it has launched during the past five years. 'We are upbeat that the track record we have is indicative of the company's future,' he said.

As part of the ...

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