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Article: PepsiCo has edged out Coca-Cola Co. by signing a sponsorship deal with the National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA).(BUSINESS BRIEFS ...)
- Article from:
- Food & Drink Weekly
- Article date:
- June 26, 2006
CopyrightCOPYRIGHT 2006 Informa Economics, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PepsiCo has edged out Coca-Cola Co. by signing a sponsorship deal with the National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA). Coke has had a relationship with hockey since 1989, and signed a four-year extension in 2001, according to Bloomberg, but a multi-year arrangement is due to roll over into Pepsi's ...
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