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Article: Top 20 new product companies.
- Article from:
- Prepared Foods
- Article date:
- November 1, 1993
CopyrightCOPYRIGHT 1993 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Fast and anticipatory responses to consumer needs keep the leading new product companies on top.
When Gulliver entered the land of the Lilliputians, never did he dream that the miniature little people would have the strength to overcome his gigantic person. Yet the strength of their numbers did overpower him.
This year the top 20 new product companies came up against an increasing arsenal of new food products led by an army of small companies.
In 1989, the top 20 new food product companies were responsible for 16.9% of the 9,192 new food product introductions. As of September '93, the leading 20 accounted for an 11.8% share of the 10,319 new product ...