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Article: Microsoft seeks notice in revelant vertical places.(Overview)(Mike Maas of Microsoft Corp.)(Interview)
- Article from:
- BtoB
- Article date:
- June 26, 2006
- Author:
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Kate Maddox
Microsoft Corp., a diversified software company that targets more than 20 industry segments, continually evaluates and modifies its vertical marketing strategy.
Mike Maas, general manager-enterprise and industry marketing at Microsoft, recently discussed the company's vertical marketing approach with BtoB.
BtoB: How do you decide which vertical industries to target?
Maas: We look at the revenue opportunity, our capabilities in terms of products, relationships and skills and where we see industry growth.
We have been targeting the public sector for well over a decade, and we have also ramped up marketing and ...