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Article: Handango taps Abelson for mainstream move.(Abelson Group)
- Article from:
- PR Week (US)
- Article date:
- July 10, 2006
CopyrightCOPYRIGHT 2006 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK: Mobile content provider Handango has named Abelson Group as AOR as it tries to build awareness and move its branding message mainstream.
Handango, which competes with portals like Durham, NC-based Motricity and, to a lesser extent, with Kansas City, MO-based Handmark, offers mobile phone users the ability to download third-party software - including applications, games, and packets of information - to use on multiple mobile service plans and handsets.
Liz Erk, a director in the mobile PR division at Abelson, will lead the account.
Abelson Group will provide media relations, analyst relations, branding/messaging, and viral marketing ...