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Article: Lifestyle marketing organixation.(FARM BROADCASTING UPDATE)(Rural Lifestyle Marketing, LLC)
- Article from:
- Agri Marketing
- Article date:
- June 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Doane Information Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A group of legacy broadcasters have created the first rural lifestyle radio marketing organization. Rural Lifestyle Marketing, LLC is a research-based company formed to provide marketing solutions for companies and their agencies attempting to penetrate the exploding rural lifestyle market.
"We formed this company to meet a need," says Eric Brown, president of the new organization, and general manager of KRVN and the Rural Radio Network, Lexington, NE. "Our advertisers have been telling us the rural lifestyle market is extremely diverse and difficult to define. Our new research solves that problem by defining the market and documenting radio delivery to this ...