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Article: Dollars, Memories Lure U.S. Businessmen to Vietnam. (Originated from The Seattle Times)
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- February 13, 1994
- Author:
CopyrightCOPYRIGHT 1994 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SEATTLE--Feb. 12--When President Clinton ended the U.S. trade embargo against Vietnam in early February, he might as well have fired a starter's pistol into the air. The race was joined.
Within hours, Pepsi was giving away soda pop on the streets of Ho Chi Minh City. Within days, a television advertising campaign featuring Miss Vietnam was on the air.
Other U.S. companies weren't far behind. Coca-Cola, Pepsi's chief competitor, immediately began shipping tons of its soft drinks into Vietnam from bottling plants throughout Southeast Asia. United Airlines announced it would begin flying into the country as soon as it got permission. Businessmen and women ...