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Article: Numbers up at JA. (Jewelers of America exhibition) (Brief Article)
- Article from:
- WWD
- Article date:
- February 14, 1994
- Author:
CopyrightCOPYRIGHT 1994 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Seiko Corp. of American is entering the competitive arena of moderately priced watches with a new line called Jaz Time, set to debut in early Aril. The new line, with timepieces priced to retail at under $100, derives from a higher-priced brand, Jaz Paris, which Seiko is in the process of phasing out.
"We believe the rapidly growing fashion market is ready for a new level of competition," said Shigeho Kurashina, president of Seiko Corp.
The line will include more than 70 styles to retail between $50 and $95 and will be aimed at department stores nationwide.
Gloria Maccaroni has been named to ...