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Article: The Bottom Line On The Bottom Line? It All Depends.
- Article from:
- Credit Union Journal
- Article date:
- July 10, 2006
- Author:
CopyrightCOPYRIGHT 2006 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Just what is the bottom line? That all depends on which line you're toeing. Attend any gathering of marketers, and the bottom line is marketing. Hang with a group of HR execs and in short order you'll learn the bottom line is people. The IT department? The bottom line is technology.
It's the credit union CEO who has the most complex of challenges when it comes to the bottom line, first, because they are multiple and second, because of the unique nature of the credit union business model. At first blush the issue might seem quite simple: for the CEO the bottom line is income minus expenses at the end of the fiscal quarter or year, which may be why so many CFOs are ...