Duracell launches ad campaign.(Brief Article)

Photo Marketing Newsline;  September 11, 2002 ;     91 words ......Bethel, Conn., debuted its Trusted Everywhere campaign for Duracell batteries. The three new television spots began airing in North...everyday situation, and the other in a critical one--with Duracell batteries as the trusted source of power. The voiceover in the commercials...

Profit shave hits Gillette

Evening News - Scotland;  July 23, 2001 ;     92 words ......slumped 22 per cent and profits 59 per cent as the maker of Duracell batteries, Mach3 and Venus razors posted a net profit of 165 million...reduce inventory continued to weigh on sales. Sales of Duracell batteries fell 11 per cent and profits from that business fell to...

Shareholders from The Procter & Gamble Co., Cincinnati, Ohio, and The...

Photo Marketing Newsline;  July 27, 2005 ;     36 words ...Shareholders from The Procter & Gamble Co., Cincinnati, Ohio, and The Gillette Co., Boston, Mass., whose products include Duracell batteries, approved the plan for P&G to buy Gillette for $52.9 billion, to close this fall.

Duracell bunny stopped in his tracks.

Australasian Business Intelligence;  March 25, 2002 ;     218 words ......Energiser are fighting a court battle over whether Duracell batteries really are three times longer-lasting. Energiser has successfully argued that the claims that Duracell batteries, made by Gillette, will last three times longer than...

P&G to Buy Gillette in $57 Billion Deal

AP Online;  January 28, 2005 ;   JOE KAY, Associated Press Writer;   172 words ......largest consumer-products company, coupling Gillette's Duracell batteries, Right Guard deodorant and razor brands with P&G's...the deal would combine such brands as Gillette's razors, Duracell batteries, and Oral B dental products with P&G's Tide detergent...

GILLETTE OPERATING NET DROPS

The Boston Globe;  July 21, 2001 ;   Isaac Baker, Globe Correspondent;   692 words ......and slowing of sales of the firm's Duracell batteries. The Boston consumer products company...advertising, particularly for its CopperTop Duracell batteries, since James M. Kilts took over in...billion a year earlier. Sales of Duracell batteries fell 11 percent, and profits from...

Cash, fake goods seized from business.

Detroit Free Press (Detroit, Michigan) (via Knight-Ridder/Tribune Business News);  July 28, 2005 ;   Martin, Amber Hunt;   501 words ......weekend? It might be a fake. Those Duracell batteries you just put in your smoke detector...We seized a tremendous amount of Duracell batteries, Crider said. The batteries weigh...People suspecting they bought phony Duracell batteries or a Vicks Vapor Inhaler can contact...

Duracell Takes 'Trusted Everywhere' Campaign to New Heights.

PR Newswire;  September 25, 2006 ;     625 words ......designed to reinforce the power of Duracell batteries by demonstrating two parallel uses...be trusted to work when powered by Duracell batteries. With this new commercial, we are...duracell.com/ for more information about Duracell batteries. About Procter & Gamble Three...

Procter & Gamble Co. is exploring the divestiture of some of its...

The Food Institute Report;  October 8, 2007 ;     64 words ...PROCTER & GAMBLE CO. is exploring the divestiture of some of its best-known brands, including Folgers, Pringles and Duracell batteries. The company reportedly retained BLACKSTONE GROUP LP to auction off the brands, according to The Financial Times, which...

WIN camping tickets to oxegen; Plus.. Festival kit Dome tent Sleeping bags...

The Mirror (London, England);  June 19, 2004 ;     353 words ......portable mobile phone charger and Duracell batteries and the all-important toilet roll! Not only are Duracell batteries a vital part of your festival...one pack of AAA, AA, and D Duracell batteries. Prize does not include transport...

YOU NAME IT.. THEY MAKE IT; pounds 30bn deal creates world's largest...

Daily Record (Glasgow, Scotland);  January 29, 2005 ;     327 words ......s profits. Gillette's David Beckham- advertised razors, Duracell batteries and Oral B toothbrushes will be added to a product list...electrics, Oral B toothbrushes, Right Guard deodorant and Duracell batteries. The combined firms are expected to outstrip the pounds...

ASK THE GLOBE

The Boston Globe;  January 6, 1989 ;     56 words ...Q. Can the toys used to demonstrate Duracell batteries in the company's television commercials be purchased anywhere? -- J.C., Haverhill A. A Duracell USA spokeswoman says the one-of...

Duracell offers pointers for Verizon.(Viewpoint)

Crain's New York Business;  February 16, 2004 ;   Crain, Rance;   388 words ......is scratching its head about why its commercials for Duracell batteries, showing how hospitals and rock concerts rely on Duracell...some goofy knockoff of the Energizer Bunny to show that Duracell batteries last a long time, Gillette has opted to show how real...

Duracell teams up with National Geographic.(Duracell Batteries Ltd.,...

Chain Drug Review;  January 2, 2006 ;     103 words ......Crittercam, which can withstand extreme conditions and capture unique sounds and images. The Crittercam is powered by Duracell batteries. As in previous 'Trusted Everywhere' executions, the latest commercial reinforces the power of Duracell by showing parallel...

pounds 30 billion deal is the best Gillette can get.(Business)

The Birmingham Post (England);  January 29, 2005 ;     665 words ......shareholders, will add Gillette's razor business, as well as Duracell batteries and Oral-B toothbrushes, to a portfolio that already includes...last October after Hurricane Ivan spurred the buying of Duracell batteries CAPTION(S): The Gillette World Shaving Headquarters plant...