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Article: AD Beat: All Play and Some Work Lets WaMu Choose Fun: Why is a bunch of aging bankers comical? Just ask WaMu, which is laughing all the way to the bank with a new campaign that has prompted a record spike in the number of new checking accounts.
- Article from:
- Banking Wire
- Article date:
- July 13, 2006
- Author:
CopyrightCOPYRIGHT 2006 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Washington Mutual likes to play seriously. Its new ad campaign, which tweaks the staid world of banking, certainly is fun-loving, even a little goofy.
The TV and print ads in newspapers, magazines and on billboards, which feature a group of older, white-haired white men, poke fun at stodgy, old-fashioned bankers who don't approve of WaMu's new free-checking account and its features: free ATM cash withdrawals for customers, a single free overdraft fee waiver annually, free checks for life, cash back for debit-card use, free outbound wires, and low-balance alerts. "Exactly how does that help the rich get richer?" protests one stodgy banker in one ad, as he puffs on ...