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Article: Carbon Trust in review of #50m marketing communications.(Brief article)
- Article from:
- Marketing Week
- Article date:
- July 13, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Carbon Trust has begun a #50m advertising and communications statutory review. The news comes as the Government announces the findings of its Energy Review.
McCann Erickson of the InterPublic Group handles advertising for the government-funded body. Media buying and planning is by Universal McCann. Omnicom-owned Tequila/London and Creston's Tullo Marshall Warren are on Carbon Trust's direct marketing roster. It is thought all roster agencies will tender for the business.
The pitch will cover all areas of marketing and communications for the next four years. This includes online and digital marketing, events, market research, design and print, and ...