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Article: US sees increase in popularity of baking soda toothpastes.
- Article from:
- Cosmetics International
- Article date:
- January 25, 1994
CopyrightCOPYRIGHT 1994 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The popularity in the US of baking soda toothpastes may be cannibalising sales of regular toothpastes, according to press reports. Dollar sales in the baking soda category grew by 66 per cent in supermarkets, drugstores and mass market outlets in the three month period ended October 31 last year, while sales of toothpastes overall (including baking soda varieties) rose only three per cent during the same period.
The top selling brand in the baking soda category is Arm & Hammer, which achieved $35.4 million in sales, a two per cent increase from the same period in 1992 (Source: Information Resources Inc.). The brand, which has just launched in the UK, now holds a ...