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Article: SUCCESS STORY: Whirlpool Duet.(products of Whirlpool Corp.)(Brief article)
- Article from:
- TWICE
- Article date:
- July 17, 2006
CopyrightCOPYRIGHT 2006 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Staff
Thanks to a feature set that includes high energy and water efficiency, large capacities, great performance, and bold, futuristic styling, front-load washers have captured consumers' hearts, minds and pocketbooks. Indeed, front loaders helped usher in a paradigm shift in the heretofore price- and commodity-driven white goods business by inducing consumers to replace their old top-load units before they broke, and to readily pay two, three or even four times more for the new configuration. Whirlpool, which leads the category with its now legendary Duet laundry pair, believes that some consumers even form emotional bonds with their front-load ...