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Article: Diller draws up new blueprint for Q2. (QVC Network Inc. Chairman Barry Diller)
- Article from:
- Multichannel News
- Article date:
- November 29, 1993
- Author:
CopyrightCOPYRIGHT 1993 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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While consumed for weeks by his hostile takeover for Paramount Communications Inc., QVC Network Inc. chairman Barry Diller has found time to draw up a new blueprint for the company's new Q2 service.
Q2 has puzzled both cable and Wall Street executives, who are still waiting to see what Diller will actually create.
While QVC executives label Q2 a startup, it's really an overhaul of the ailing QVC Fashion Channel. With just $50 million in annual sales, there has been little distribution growth beyond the 7 million subscribers it had at start-up three years ago.
The revised game plan, Diller told Multichannel News on the eve of the Western Show, is to ...