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Article: ATV sales: when minus might be a plus; The MIC sales decrease may not be a true sign of the industry's health, industry officials say.(FOCUS: ATV)
- Article from:
- Powersports Business
- Article date:
- July 3, 2006
- Author:
CopyrightCOPYRIGHT 2006 Ehlert Publishing Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The fact that sales of ATVs sold by major manufacturers were down in 2005 is indisputable. What it means for the industry is anything but.
Data from the companies reporting to the Motorcycle Industry Council (MIC) showed a 4 percent decline in sales in 2005. But the year-end total was not the first sign that the annual increase in ATV sales was slowing. The percentage growth in ATV sales has slipped each year since 2001, when the industry saw a 12 percent growth. Since then the percentage growth has dropped to 5.5 percent in 2002, 3.8 percent in 2003, 1.7 percent in 2004 and finally the decrease in 2005.
While many in the industry are pointing to the ...