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Article: How UTVs are impacting ATVs: dealers believe more ATV sales are being lost to the UTV buyer, national survey finds.(FOCUS: ATV)
- Article from:
- Powersports Business
- Article date:
- July 3, 2006
- Author:
CopyrightCOPYRIGHT 2006 Ehlert Publishing Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Dealers from across the nation are noticing a bigger impact from utility vehicles (UTVs) on ATV sales, which appear to be down slightly or at best flat this year.
That's some of the findings of a national survey of 150 dealers conducted for Powersports Business magazine. Other key findings in the wide-ranging survey by Power Products Marketing include:
* an increasing number of ATV riders are primarily using their vehicles for home utility compared to last year;
* sales of new ATVs from the surveyed dealers, which represent about 7 percent of the market, are down about 2 percent for this year through May;
* the number of first-time new ...