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Article: Retailers turn backs on Minute Maid juice.(delisting of Coca Cola's Minute Maid juice brand)(Brief article)
- Article from:
- Grocer
- Article date:
- July 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Retailers are turning their backs on Coca-Cola's Minute Maid juice brand, despite the company reporting strong sales for the drink.
Sainsbury and Spar have both delisted the one-litre carafes of the not-from-concentrate brand, which comes in a range of flavours, following what they said were disappointing sales.
Robert Neal, trading controller for fresh foods at Spar UK, said that Minute Maid had been delisted on a rolling process region by region during the past quarter. The Midlands is the only region in the country where it is still sold in Spar, although its performance will be looked at as part of a general category review later this year.
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