Article: ESPN Teams Up With EA SPORTS to Offer an Inside Look at Madden NFL 07; Pay-Per-View Event Available on TV and Online.

REDWOOD CITY, Calif. -- Beginning August 4 at 8 p.m. ET., ESPN and ESPN.com will offer an exclusive pay-per-view event with Electronic Arts (Nasdaq:ERTS) -- Inside Madden NFL 07 -- produced by ESPN Original Entertainment (EOE) and available to gamers through affiliates on television and also online.

In this special, available 18 days before the release of Madden NFL 07 from EA SPORTS(TM) on August 22, fans will get an early look inside one of this year's most anticipated video game releases. EA game designers and some of the best Madden players will lead gamers on a guided tour through new changes and advances in all aspects of the game. Included in the special ...

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