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User generated content: threat or opportunity for established entertainment and media companies?
- Article from:
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The Online Reporter
- Article date:
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July 8, 2006
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Copyright informationCOPYRIGHT 2006 Rider Research, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The voracious appetite for reality TV programs, the consumer demand for greater participation and control over their entertainment and media experiences and the arrival of low-cost video production tools have spawned a frenzy for consumer-created or "user-generated" content.
A new report on the topic called "User-Generated Content: Its Rise from Supporting to Starring Role" is now available from Rider Research.
This content spans a wide range of genres, including comedy, music, sports, lifestyle, games and news. Currently, this is being delivered over multiple media, including online and mobile media.
The report presents user-generated content in a larger context. ...