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Article: Many Consumers Still Undecided About Summer Travel Plans; Compete, Inc.'s Latest Study Reveals Opportunity for Marketers to Capture Bookings of Last Minute Travelers.
- Article from:
- Business Wire
- Article date:
- July 25, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BOSTON -- Compete, Inc. today announced findings from a new travel study, "Travel Marketers: Put Your Summer Vacation Plans on Hold." Although one third of Internet travel researchers plan to travel more this summer than they did last summer, they are waiting right up until the last minute to book their plans. The study's findings reveal that more than $10 billion in summer travel bookings is still up for grabs.
Travel is the single largest e-commerce industry with more than 50 million consumers planning and researching travel online each month and over $70 billion in online travel purchases forecasted for 2006. Compete's research reveals that with 40% of ...