Article: A profile of newspaper sports section readers and nonreaders.

The past two decades have witnessed a rapid expansion of interest in social and psychological analyses of human behavior as it relates to the topic of sport. Numerous journals, textbooks, and technical monographs are beginning to proliferate from a number of fields including psychology, sociology, mass communication and journalism, and physical education (cf. Goldstein, 1989).

This increased interdisciplinary attention reflects, in part, a growing consumer (i.e., spectator) demand for sports information. Historically this need was first met by the print media (Adelman, 1986). As new electronic technologies developed, broadcast media, especially television, played an ...

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